Raising the Bar on Lift Ops Uniforms

  |   Branding, Business, Sport   |   No comment

Custom Made Beanies was recently featured on ski industry blog, The Lift Blog, for our successes in uniforming.

The following is a direct post from “The Lift Blog” (

“Lift operators are among the most visible and important front line staff at mountain resorts. While only certain guests stay in hotels, buy on-mountain food or take a lesson, every visitor interacts with lift staff throughout their visit.  Lifties are responsible for both safety and guest service and a professional image is important.  Most mountains have appearance standards for staff and uniform deals with outerwear companies like Marmot and Helly Hansen.  However, many resorts do not include head wear as part of their uniforms.

Custom Ski Uniform Beanies

Custom Uniform Beanies

In the past, operators here at Jackson Hole were allowed to wear whatever hats they wanted with mixed results.  In order to look more professional as part of a team, we turned to a local clothing company called Cirque Mountain Apparel to design a custom logo beanie for our 150 lift operators to wear in 2016.  Cirque developed a number of different designs last spring for the staff to vote on.   One design was the clear winner; it features the Jackson Hole logo along with a mountain outline and stripes.  With more than 80 percent of Jackson Hole’s lift operators returning each season, they will get to wear the chosen beanie with pride next winter.  Adding head wear to uniforms just makes sense for a top-tier resort like Jackson Hole.

Custom Jackson Hole Beanie

We knew other resorts have successfully added uniform head wear in the past.  Whitefish Mountain Resort had a staff beanie from Cirque last season.  Their director of HR, Kristi Hanchett, knew it had to be cool for staff to buy-in. “The best part about these beanies is that our staff think they are cool so they like to wear them – it’s a win-win – staff feels cool and the resort looks professional,” she says.   At Monarch Mountain in Colorado, last year’s liftie beanie proved to be a big seller in their retail stores.  “Having a uniform hat, especially for the lift department, makes a great impression on the guests. Not only does it look more professional, it unifies the team. I can’t tell you how many times guests came into the shop looking for the “liftie” beanie. We completely sold out of them before Spring break” said April Johnson, Monarch’s retail manager.  Anyone who’s spent any time interacting with guests at lifts knows they always want to know where to get the hat/gloves/shirt/jacket that the staff wear, making this is a way to boost retail sales too.


Custom Alyeska Staff Beanie


Custom Monarch Staff Beanie

It’s nice when even large resorts can work with a small ski industry brand to create a win-win like this.  You can check out Cirque online at and They were awesome to work with for our beanie project.”

Source: The Lift Blog (

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