Cirque’s Collaboration With Protect Our Winters (POW)
Writing this post on December 1st, we’re all sitting here wondering the same thing. Where is the snow? As much as we don’t want to admit and realize that global climate change is affecting our backyards, it’s starting to become too real.
Working in the outdoor industry while living in the some of the most magnificent mountains in the world; our business, livelihood, and pure happiness derive from enjoying these mountains to their fullest extent. On December 1st, we cannot do that.
This year, the team here at Cirque collaborated with Protect Our Winters (POW) to create custom knit beanies. POW is a prominent climate change fighting non-profit in the outdoor world. POW’s crew of passionate diehards, professional athletes and industry brands are mobilizing the outdoor industry community to make a change towards positive climate action on a local, state and federal level.
With POW’s educational initiatives, political advocacy and community-based activism, positive change will be made.
Although we know there is always more that can be done, this year we provided POW with a collection of beanies to sell on their e-commerce site.
Please read Barbara Weber’s (POW Senior Manager) comments on how Cirque helps lead the charge towards change.
How do companies like Cirque help the POW cause? “Companies like Cirque, with their generous contribution and support, enable us to keep functioning and keep fighting climate change. Their financial contribution aside, they also help us look good while doing it and spread the POW message far and wide with their great hats.”
How will Cirque’s contribution, the POW beanies, be used to promote your message and spread the word? “90% of the proceeds of the Cirque beanies will go directly towards POW’s advocacy programs and will be sold globally so that our supporters can help spread the POW message worldwide.”